Viola Credit Grants $3m Credit Facility 

European technology investor Amadeus Capital Partners today announced that it has led a $17m Series B growth stage investment in customer analytics pioneer ClickTale ( Other investors include Goldrock Capital and Viola Credit, Israel’s leading venture lending fund, which has granted a $3m credit facility to ClickTale.  ClickTale’s founding investor is global venture capital firm YL Ventures.

ClickTale is a market leader in Customer Experience Analytics (CEA), enabling businesses to review and analyse the detailed behaviour of visitors inside their web pages without compromising the visitors’ personal information.  While traditional web analytics track only page navigation, ClickTale analyses in-page activities, including exactly where on each page users navigate and where they hover. It thus identifies such significant data as to which content is most engaging to users and what errors are encountered by visitors while completing online forms. The analysis derived from these many small actions, scaled across millions of users, enables clients to continually adapt their websites and maximise their online performance as never before.  

ClickTale was founded in 2006 in Israel by serial entrepreneur Dr. Tal Schwartz (CEO) and technology entrepreneur Arik Yavilevich (CTO) and funded in 2007 by YL Ventures.  ClickTale has more than 80,000 clients, including some of the world’s largest websites such as T-Mobile, CBS and Lenovo.  

Commenting on the investment, Amadeus Partner Richard Anton says: “Following on the heels of our February investment in Bellco, a company in the medtech sector, ClickTale highlights the attractions of the leading companies that underpin successful internet-based businesses.  It also illustrates the compelling strengths of the Software as a Service business model.  ClickTale is a company with great technology and market momentum, led by experienced entrepreneurs.  We are delighted that they have chosen Amadeus to support their growth.”

ClickTale CEO and co-founder Tal Schwartz added: “We are excited to have Amadeus and Goldrock join ClickTale as we continue to create more value for our customers. The support of our founding investor has been a major factor in ClickTale’s success to date.  The proceeds will help us to further expand our product offerings and accelerate global growth.” 

Momi Karako, General Partner at Viola Credit, stated, “Viola Credit recognizes ClickTale as a company that has emerged as the industry leader in Customer Experience Analytics, delivering a major breakthrough to the attractive and growing market of eCommerce. A superior user experience is the key to increased revenues and audiences, and ClickTale provides a cost-effective means for companies to achieve dynamic perfection.”

Richard Anton of Amadeus and David Ram of Goldrock will join ClickTale’s Board as non-executive directors. 

Advisers to Amadeus on the investment were Deloitte (accounting due diligence), Reinhold Cohn (IP due diligence) and APM & Co (legal).  ClickTale was advised by Meitar (legal).

Amadeus has made a number of investments in the Software as a Service, internet marketing and enterprise infrastructure domains, including: web content management company EPiServer; mobile-initiated commerce company Celltick; enterprise network security company ForeScout; search marketing software provider Linkdex; and social video advertising platform Unruly.   Funding for this investment came from Amadeus’ funds and includes participation from Talis Capital, a London-based multi-family office. 

For further information, please contact: Chantal Ligertwood, PR for Amadeus, 
07976 229 210.