Amadeus Capital Partners, the technology investor, has invested €7.2 million of equity finance in End2End, Europe’s market leader in managed services for mobile data providers. End2End serves customers ranging from mobile operators to content providers and media companies, handset and infrastructure manufacturers. B ased in Aalborg, Denmark, End2End is Amadeus’ fifth Nordic investment. 

End2End, founded in 2000, currently powers the delivery of mobile data services and content across more than 50 mobile operators in 20 countries. End2End customers include many of the leading companies in mobile data, such as MSN, Nokia, Orange, Sony NetServices, Vodafone and. Bertelsmann. End2End is continuing to accelerate its growth, to compete globally, through expansion of its sales, marketing, and infrastructure. A recent example of this is the rollout into the US of the company’s local service delivery infrastructure. Expansion will be achieved through organic growth combined with selective acquisitions. 

With revenues from mobile voice services stagnating, mobile operators expect data services and content to be the engine of future growth. Data services require dedicated service delivery infrastructure, solutions and expertise – which translate into significant IT spend – and rapid deployment cycles because many services have a short life. End2End has developed substantial expertise and a service delivery platform to bridge the gap between operators and content owners, assisting both to achieve rapid time to market, quality of service and improved return on investment. 

Commenting on the investment, Amadeus Director Roy Merritt, who joins the End2End board, said: “We have known End2End since it was founded in 2000. The comprehensiveness of the company’s service delivery infrastructure, solution portfolio, experience and expertise would be hard to beat – or replicate. There is a clear trend for operators to outsource mobile data service delivery to trusted partners, as is the case in the fixed line world. The company, led by Soren Ravn as CEO, and Founder and Chairman, Peter Langkilde, is well managed and has achieved its plan to date. We are delighted to support them in taking the company to its next level of growth, and ensure that it is well funded to achieve its potential.” 

“Amadeus has a proven track record of participating in building superior technology companies. We are pleased to welcome Amadeus as an investor in End2End, and Roy Merritt to our board of directors,” said Soren Ravn, CEO, End2End. “We look forward to working with Roy and his Amadeus colleague, Jeppe Zink, and to benefiting from Amadeus’ expertise and worldwide business relationships. This is another positive step forward for us as we accelerate our growth in existing and new markets.”  

End2End’s existing investors include Draper Fisher Jurvestson ePlanet Ventures, Deutsche Bank (originally through DB Venture Partners), Hewlett-Packard, and Cisco Systems. Taylor Wessing acted as Amadeus’ legal advisers; Dorsey & Whitney for End2End.