Bio

Sam joined Amadeus Capital Partners in 2025 and is the PA to the CEO and other investment team members.

An experienced EA and office manager, she is highly organised, proactive, and adept at ensuring smooth operations across the firm. Known for her efficiency and attention to detail, Sam goes beyond her core responsibilities to implement effective systems that enhance productivity. She works seamlessly with colleagues at all levels, balancing professionalism with a collaborative approach.

Sam holds a Bachelor of Commerce degree from UNISA, South Africa, and a Marketing Diploma from The Chartered Institute of Marketing, London.