Laurence is chief executive of the Amadeus & Angels Seed Fund (AASF), with £10 million under management and up to £10 million for co-investment from Amadeus III. AASF is dedicated to providing seed money for start-up companies spanning the technology sectors, with the exception of Life Sciences. Since joining Amadeus in 2001 Laurence has established Amadeus' seed activity with the Amadeus Mobile Seed Fund (AMSF) and made a number of investments. These include: Enigmatec, which has developed an automated policy-driven management system that provides a powerful solution to the increased complexity of the data centre by automating repetitive, mundane, or manual tasks; Nujira, which is developing advanced power amplifier technology that will solve some of the enduring problems faced by the cellular industry; XMOS, a company revolutionising re-configurable silicon by producing chips that combine the low cost of application-specific integrated circuits 'ASICs' with the flexibility of field-programmable gate arrays 'FPGAs'; and Ambient, an early stage start-up in the mobile location based services business.

Laurence brings a wealth of experience to his role in evaluating these opportunities. He spent seven years at Motorola, working in a variety of hands-on roles managing businesses in the traditional mobile sector as well as its mobile commerce ventures. Many of his jobs at Motorola involved developing strategy and implementing new business ideas. Laurence started his career at Smiths Industries in the Aerospace Sensors division, moving on to engine controls and fuel gauging systems.

Laurence received an MA in Marketing from Kingston University, an MSc in Optics and a BSc in Physics both from Imperial College of London University. He speaks fluent French.