Amadeus and JVP Provide $8.5 Million for Celltick to take Managed Services to Mass Market
November 7, 2007
Amadeus Capital Partners and Jerusalem Venture Partners (JVP) have led a Series D equity financing for Celltick to enable the company to expand its LiveScreen™ Media platform services. Celltick is headquartered in London, has its R&D operations in Israel and offices in Russia, Singapore, India, Thailand and Brazil.
Celltick’s LiveScreen™ Media platform, which promotes content and brands over the idle screens of mobile phones, has already achieved great success with over 25 operators globally, including AIS in Thailand, Beeline in Russia, Claro in Latin America and Globe in Indonesia. The company is now evolving its business from a licence-based model to one that distributes unlimited licences at no cost to mobile operators, in order to achieve mass penetration of the market. Celltick will be responsible for managing all aspects of the mobile medium, including editorial content, promotion of rich media and advertising sales.
Celltick has successfully pioneered its managed service structure with services such as Vodafone Essar's FLASH! service in India. The company now plans to roll out these services to a potential market of over 140 million LiveScreen™ Media users.
Richard Anton, Partner at Amadeus Capital Partners, says: "Amadeus is delighted to invest again in Celltick. Since we first invested in the company in 2005, it has made enormous progress and has mapped out a unique market position globally. We are now looking forward to working with Celltick to build out its managed services."
Stephen Dunford, CEO of Celltick said, “Celltick’s managed service team has the global expertise and experience to ensure that this unique mobile marketing medium is optimised to generate revenue. LiveScreen™ Media powered services are live services for which quality content management is vital to success. Strong revenues can be achieved by creating a relevant service with an enhanced and valuable user experience.”
© 2007 Amadeus Capital Partners Limited