mydeco is an online home furnishing and decoration portal, founded in 2007 by LastMinute.com founder, Brent Hoberman. In a very fragmented home furnishings marketplace, mydeco represents the first online aggregator, offering buyers the ability to search and compare products from a range of retailers. The feature-rich website with advanced 3D graphic tools allows users the ability to create their own home designs using actual products.
Amadeus previously backed Brent and his team to succeed with LastMinute.com and are excited at the opportunity to back him and his team again. Brent and his team’s previous success in the online travel industry makes them ideal to take on the challenge of the fragmented and underserved online home furnishing industry.
Amadeus completed the round together with Sofinnova, SloaneRobinson PE and Burda. The funding raised in this round will allow mydeco to launch and scale the business primarily in the UK.



